https://ashazwalker.cargo.site asha walker | content producer + strategist Tue, 07 Mar 2023 00:56:03 +0000 https://ashazwalker.cargo.site en https://ashazwalker.cargo.site/Front-page Mon, 06 Mar 2023 04:49:48 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/Front-page i’m asha walker, a content producer and strategist with a passion for creating impactful content that supports brands, engages customers, and inspires action. for nearly a decade, i’ve been helping brands from various industries develop content strategies and produce content that supports their high-level business goals. you can reach out to me for: <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1aae4004e53f01a7af2b4690382c9c3a3789f1e48ce3b9ff4a695ec18a6334ec/noun-mobile-1745955.png" data-mid="170698667" border="0" src="https://freight.cargo.site/w/1000/i/1aae4004e53f01a7af2b4690382c9c3a3789f1e48ce3b9ff4a695ec18a6334ec/noun-mobile-1745955.png" /> social media creative, relevant, and engaging social media content that makes the most of each platform and its trends. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/667f0a224e16f9a5f8c9e21e741935616602936f5a0fb647284c94e142553a5c/noun-pin-4435537.png" data-mid="170698666" border="0" src="https://freight.cargo.site/w/1000/i/667f0a224e16f9a5f8c9e21e741935616602936f5a0fb647284c94e142553a5c/noun-pin-4435537.png" /> content strategies custom, data-driven strategies that help businesses maximize the effectiveness of their marketing channels and achieve their goals. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bcf8af83b6e8740b8689c192e1f9376bd36f4f7c1d8fab91eefd46c21e91bf3b/noun-pen-1706669.png" data-mid="170698665" border="0" src="https://freight.cargo.site/w/1000/i/bcf8af83b6e8740b8689c192e1f9376bd36f4f7c1d8fab91eefd46c21e91bf3b/noun-pen-1706669.png" />copywriting seo-optimized content that engages with an audience’s concerns and interests, builds brand authority, and converts customers. break it down ;)I have experience with: ✔️ content creation✔️ copywriting✔️ social media management✔️ content strategy✔️ onmi-channel content marketing✔️ on-page seo✔️ keyword and trends research✔️ reporting and analysis✔️ advertising Stats: # of years in marketing: 9# of all-hands attended: 32 education achieved: b.a. in english literature, minor in digital media design favorite book: the stranger least favorite corporate game: two lies and a truth favorite content creator: this tiktoker in wisconsin who reviews supper clubs with her husband (so wholesome!) Download my reume (PDF) https://ashazwalker.cargo.site/social-media-1 Tue, 07 Mar 2023 00:54:15 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/social-media-1 social mediai develop social media content that helps brands make the most of each social channel, find their voice and audience in social spaces, and tell their stories in their own words. ✔️ content for: tiktok, facebook, instagram, linkedin, and twitter ✔️ organic social media content✔️ social media advertising✔️ design (adobe cc + canva) ✔️ campaign management ✔️ copywriting ✔️ social media strategy✔️ content calendar management✔️ social media management✔️&nbsp; community management✔️ data analysis Kit RenovationsProposed a new direction on social media, developing a story around batroom renovations rather than relying solely on limited imagery of finished Renos to attract and engage new customers. <img width="1800" height="2491" width_o="1800" height_o="2491" data-src="https://freight.cargo.site/t/original/i/baad33283a44def9934e5bfa55256ecf21c4a50c25ce4fe6c356f1671b5d4839/1.png" data-mid="186619029" border="0" src="https://freight.cargo.site/w/1000/i/baad33283a44def9934e5bfa55256ecf21c4a50c25ce4fe6c356f1671b5d4839/1.png" /> Rust-Oleum Developed a social media campaign straegy around the businesses’ stated goals of driving, Click the image below to view the campaign planning whiteboard. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d99e79be6fbd929e97a6218909f1529052ace326bac03930d3a3d5335b9e88b/Project-Plan-Planning-Whiteboard-in-Blue-Purple-Modern-Professional-Style.png" data-mid="186688869" border="0" src="https://freight.cargo.site/w/1000/i/2d99e79be6fbd929e97a6218909f1529052ace326bac03930d3a3d5335b9e88b/Project-Plan-Planning-Whiteboard-in-Blue-Purple-Modern-Professional-Style.png" /> Beyond Finance Developed organic, cross-channel social media campaigns around key annual observances to engage and inspire the business’ audience. <img width="1800" height="3600" width_o="1800" height_o="3600" data-src="https://freight.cargo.site/t/original/i/169adaa865ace091749bbabbceabbfe0517f2639f4d9c08fb5eaf709e85c923d/Add-a-subheading-1270--720-px-1800--720-px-1800--800-px.png" data-mid="186704249" border="0" src="https://freight.cargo.site/w/1000/i/169adaa865ace091749bbabbceabbfe0517f2639f4d9c08fb5eaf709e85c923d/Add-a-subheading-1270--720-px-1800--720-px-1800--800-px.png" />Click the image below for an in-depth look at asocial media campaign I developedfor Beyond Finance and Accredited Debt Relief. <img width="1210" height="726" width_o="1210" height_o="726" data-src="https://freight.cargo.site/t/original/i/3be07e764671b1ecb91f96b794b6c8e6d6a377d6f3c06666b80de4b265f20cfb/Screen-Shot-2023-08-01-at-5.48.34-PM.png" data-mid="186724398" border="0" src="https://freight.cargo.site/w/1000/i/3be07e764671b1ecb91f96b794b6c8e6d6a377d6f3c06666b80de4b265f20cfb/Screen-Shot-2023-08-01-at-5.48.34-PM.png" /> https://ashazwalker.cargo.site/copywriting Mon, 06 Mar 2023 04:49:48 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/copywriting copywritingi write compelling content for the web, social media, email, and more.✔️ writing and editing ✔️ style guide development and maintenance ✔️ market, topic, and keyword research✔️ experience writing in various industries, including highly regulated ones like healthcare and financial services ✔️ consumer- and b2b-targeted advertising, web content, emails, newsletters, and SMS messages✔️ managing and directing junior copywriters✔️ developing content briefs <img width="225" height="225" width_o="225" height_o="225" data-src="https://freight.cargo.site/t/original/i/d7e87313d67f7184a4428ea1b4fac2153a801a924829c398dcb07a6e6efb7a4a/download.png" data-mid="186826349" border="0" src="https://freight.cargo.site/w/225/i/d7e87313d67f7184a4428ea1b4fac2153a801a924829c398dcb07a6e6efb7a4a/download.png" /> <img width="2048" height="1072" width_o="2048" height_o="1072" data-src="https://freight.cargo.site/t/original/i/8b683f9c905edbd6bcf444946afc818e1f68f4a8b365040a3a5420be70e3611d/GOBankingRates___Logo.jpeg" data-mid="186830205" border="0" src="https://freight.cargo.site/w/1000/i/8b683f9c905edbd6bcf444946afc818e1f68f4a8b365040a3a5420be70e3611d/GOBankingRates___Logo.jpeg" /> <img width="350" height="130" width_o="350" height_o="130" data-src="https://freight.cargo.site/t/original/i/41296e03aad6d4fb41a6c09f07da99ae8cc68912e7c752f42a0c91cafa20a1eb/sygrilmt.png" data-mid="186826348" border="0" src="https://freight.cargo.site/w/350/i/41296e03aad6d4fb41a6c09f07da99ae8cc68912e7c752f42a0c91cafa20a1eb/sygrilmt.png" /> <img width="2251" height="2251" width_o="2251" height_o="2251" data-src="https://freight.cargo.site/t/original/i/0e0c7f995f00a26988cedbbf306990f605b52062b122aac57c0dfe0da6b38d7d/GF_logo_with_black_background_2.jpeg" data-mid="186826745" border="0" src="https://freight.cargo.site/w/1000/i/0e0c7f995f00a26988cedbbf306990f605b52062b122aac57c0dfe0da6b38d7d/GF_logo_with_black_background_2.jpeg" /> <img width="285" height="177" width_o="285" height_o="177" data-src="https://freight.cargo.site/t/original/i/17dd6fbadd5f5a44447ca5f4cd8c4a39207eecd046509d4c4b2b0c10b735d003/download.png" data-mid="186829996" border="0" src="https://freight.cargo.site/w/285/i/17dd6fbadd5f5a44447ca5f4cd8c4a39207eecd046509d4c4b2b0c10b735d003/download.png" /> &nbsp; &nbsp;&nbsp; <img width="285" height="177" width_o="285" height_o="177" data-src="//freight.cargo.site/t/original/i/e693e6feb9f8e630d9609df0eb8261caf296db16d15dc98865f55c3e536d9714/download.png" data-mid="186827137" border="0" style="width: 285px; height: 177px; display: none;"> https://ashazwalker.cargo.site/strategy Tue, 07 Mar 2023 00:56:03 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/strategy content strategyi help brands develop strategies that help them maximize their marketing channels and achieve their content marketing and business goals. ✔️ content audits, competitive analyses, and recommendations✔️ content management systems (CMS)✔️ site migrations✔️ social media playbooks ✔️ analysizing, testing and implementing digital trends✔️ content marketing strategies✔️ integrated marketing strategies https://ashazwalker.cargo.site/vmly-r Mon, 06 Mar 2023 04:49:49 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/vmly-r <img width="324" height="156" width_o="324" height_o="156" data-src="https://freight.cargo.site/t/original/i/c70bac1afa292e868a3e7482e17d78ce4cd5e08a71a39aad48c71ecff49bc9aa/download.png" data-mid="170970862" border="0" data-scale="100" src="https://freight.cargo.site/w/324/i/c70bac1afa292e868a3e7482e17d78ce4cd5e08a71a39aad48c71ecff49bc9aa/download.png" /> VMLY&amp;R is a global marketing agency owned by WPP. They harness creativity, technology, and culture to create campaigns that bring people together and to craft strong, concentrated brand experiences. I supported their client Chuck E. Cheese following a Youtube-related PR crisis (bonus points if you can guess which one 😀). During my time as a Connections Manager at VMLY&amp;R, I created content, engaged customers and influencers, managed a community of tens of thousands during peak business hours, and identified threats to the brand. ✔️ social media management for accounts with over 100k followers✔️ social media strategy ✔️ community management ✔️ crisis pr response Social Media <img width="896" height="1244" width_o="896" height_o="1244" data-src="https://freight.cargo.site/t/original/i/47fc98b6a8af0c65bb1fb584eede87d80731cddaa353cbfd6c6ec78b9d66bddf/Screen-Shot-2023-03-08-at-8.50.42-AM.png" data-mid="170973631" border="0" src="https://freight.cargo.site/w/896/i/47fc98b6a8af0c65bb1fb584eede87d80731cddaa353cbfd6c6ec78b9d66bddf/Screen-Shot-2023-03-08-at-8.50.42-AM.png" /> <img width="922" height="1152" width_o="922" height_o="1152" data-src="https://freight.cargo.site/t/original/i/9b218734b8a1cf0271ccd2d13f09965f646ea5426928a07310fbbe1b30381864/Screen-Shot-2023-03-08-at-8.51.55-AM.png" data-mid="170973623" border="0" src="https://freight.cargo.site/w/922/i/9b218734b8a1cf0271ccd2d13f09965f646ea5426928a07310fbbe1b30381864/Screen-Shot-2023-03-08-at-8.51.55-AM.png" /> <img width="962" height="1144" width_o="962" height_o="1144" data-src="https://freight.cargo.site/t/original/i/7bebbb4daaa228ab1d359a252c72e48533b2b52da9799949ec11a7e18561efcb/Screen-Shot-2023-03-08-at-8.51.25-AM.png" data-mid="170973622" border="0" src="https://freight.cargo.site/w/962/i/7bebbb4daaa228ab1d359a252c72e48533b2b52da9799949ec11a7e18561efcb/Screen-Shot-2023-03-08-at-8.51.25-AM.png" /> https://ashazwalker.cargo.site/northwestern-university Mon, 06 Mar 2023 04:49:50 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/northwestern-university <img width="2401" height="758" width_o="2401" height_o="758" data-src="https://freight.cargo.site/t/original/i/66536be2ff933b32ee5cd02115831776105af40a87bd2c677a82902200c859e7/northwestern_logo.png" data-mid="171460008" border="0" src="https://freight.cargo.site/w/1000/i/66536be2ff933b32ee5cd02115831776105af40a87bd2c677a82902200c859e7/northwestern_logo.png" /> Northwestern University is a leading private research and teaching university in the Midwest. I developed an event marketing plan to help the Kellogg School of Management better engage evening and weekend students, introduce them to Career Management Center (CMC) resources, and enroll students in a new management skills workshop.In this plan, I developed a content strategy, identified campaign performance metrics, and developed content for the campaign. ✔️ event marketing ✔️ email marketing campaigns ✔️ content strategy✔️ copywriting <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ccaeb4191cfbc6ca547d00c4da53ee011183a4ce6879fa77e15f5f4425cbbb4e/Finding-Success-as-a-Manager-_-Comm.-Plan-5.jpg" data-mid="171460604" border="0" src="https://freight.cargo.site/w/960/i/ccaeb4191cfbc6ca547d00c4da53ee011183a4ce6879fa77e15f5f4425cbbb4e/Finding-Success-as-a-Manager-_-Comm.-Plan-5.jpg" /> <img width="806" height="1052" width_o="806" height_o="1052" data-src="https://freight.cargo.site/t/original/i/34e4f5fb6b2fa97d3dd05a214c0c5906e0a1ddd8097aa0e2086c7838f2a21bda/Screen-Shot-2019-09-17-at-9.45.02-AM.png" data-mid="171460605" border="0" src="https://freight.cargo.site/w/806/i/34e4f5fb6b2fa97d3dd05a214c0c5906e0a1ddd8097aa0e2086c7838f2a21bda/Screen-Shot-2019-09-17-at-9.45.02-AM.png" /> https://ashazwalker.cargo.site/yakkety-yak Mon, 06 Mar 2023 04:49:50 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/yakkety-yak <img width="1000" height="570" width_o="1000" height_o="570" data-src="https://freight.cargo.site/t/original/i/2247e0a093f5a58f3f8230943e9936977485e280f8a76218fef781a5212c6aa0/3a039456b6bd64859503c909fcc630ca.png" data-mid="171461675" border="0" src="https://freight.cargo.site/w/1000/i/2247e0a093f5a58f3f8230943e9936977485e280f8a76218fef781a5212c6aa0/3a039456b6bd64859503c909fcc630ca.png" />Yakkety Yak is a Chicago-based digital marketing agency offering social media management, SEO content and strategy, and advertising services. ✔️ copywriting ✔️ copyeidting✔️ community management ✔️ content strategy✔️ social media management ✔️ video scripts <img width="2112" height="1398" width_o="2112" height_o="1398" data-src="https://freight.cargo.site/t/original/i/55b22f126a6f6ff0404ce35ecb129cec0b8995fc03a79c109bd3b423b34db392/Screen-Shot-2023-03-13-at-7.57.30-AM.png" data-mid="171462066" border="0" src="https://freight.cargo.site/w/1000/i/55b22f126a6f6ff0404ce35ecb129cec0b8995fc03a79c109bd3b423b34db392/Screen-Shot-2023-03-13-at-7.57.30-AM.png" /> <img width="2296" height="1344" width_o="2296" height_o="1344" data-src="https://freight.cargo.site/t/original/i/d9542e188831eb630f1eb430fab5610656f2b1ac5a54e70c65c98c7c5eecbcff/Screen-Shot-2023-03-13-at-7.59.51-AM.png" data-mid="171462207" border="0" src="https://freight.cargo.site/w/1000/i/d9542e188831eb630f1eb430fab5610656f2b1ac5a54e70c65c98c7c5eecbcff/Screen-Shot-2023-03-13-at-7.59.51-AM.png" /> <img width="1880" height="1254" width_o="1880" height_o="1254" data-src="https://freight.cargo.site/t/original/i/685eeb5d2bdd37972a9266a6ac0b66fbfd6324594a243fc29ee223aa02c23db8/Screen-Shot-2023-03-13-at-8.01.16-AM.png" data-mid="171462364" border="0" src="https://freight.cargo.site/w/1000/i/685eeb5d2bdd37972a9266a6ac0b66fbfd6324594a243fc29ee223aa02c23db8/Screen-Shot-2023-03-13-at-8.01.16-AM.png" /> https://ashazwalker.cargo.site/hyatt-hotels Mon, 06 Mar 2023 04:49:50 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/hyatt-hotels <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/23106ed1f1e571b727310f7f21ad8221141cdc825111e820a21fad2ab9bd30f2/Hyatt-Logo.png" data-mid="171462504" border="0" src="https://freight.cargo.site/w/1000/i/23106ed1f1e571b727310f7f21ad8221141cdc825111e820a21fad2ab9bd30f2/Hyatt-Logo.png" /> Hyatt Hotels Corporation is a multinational hospitality company with over 22 brands under its belt and more than 700 properties servicing travelers of every need.I supported an enterprise-level migration of their full site porfolio, developed copy in alignment with a new content strategy and launched 200+ additional sites in a collaboration with Small Luxury Hotels of the World. ✔️ ccontent strategy✔️ enterprise-level content migrations ✔️ quality assurance ✔️ copywriting✔️ copyediting✔️ content and asset management <img width="912" height="1224" width_o="912" height_o="1224" data-src="https://freight.cargo.site/t/original/i/119af0ae645a18599822ca4e3e6de10ae0c5b1d7d5f190a2a6d899be259f02d0/Screen-Shot-2023-03-13-at-8.20.46-AM.png" data-mid="171463806" border="0" data-scale="100" src="https://freight.cargo.site/w/912/i/119af0ae645a18599822ca4e3e6de10ae0c5b1d7d5f190a2a6d899be259f02d0/Screen-Shot-2023-03-13-at-8.20.46-AM.png" /><img width="958" height="1204" width_o="958" height_o="1204" data-src="https://freight.cargo.site/t/original/i/44a6b6bd21c0c1938b40e5eb5287a5d9700714237e9beff95f4b3c08fd37e49e/Screen-Shot-2023-03-13-at-8.25.12-AM.png" data-mid="171464121" border="0" src="https://freight.cargo.site/w/958/i/44a6b6bd21c0c1938b40e5eb5287a5d9700714237e9beff95f4b3c08fd37e49e/Screen-Shot-2023-03-13-at-8.25.12-AM.png" /> <img width="904" height="1042" width_o="904" height_o="1042" data-src="https://freight.cargo.site/t/original/i/ee9a520bfa1ccb2c2720dda2c90349aa47d35edb2f1d73aa0013405be7af0119/Screen-Shot-2023-03-13-at-8.21.05-AM.png" data-mid="171463807" border="0" src="https://freight.cargo.site/w/904/i/ee9a520bfa1ccb2c2720dda2c90349aa47d35edb2f1d73aa0013405be7af0119/Screen-Shot-2023-03-13-at-8.21.05-AM.png" /><img width="954" height="1216" width_o="954" height_o="1216" data-src="https://freight.cargo.site/t/original/i/731e976e4a6b5c17bb794f8d8a4c759bf76421bfd10f3253a0e5cf970b2a9f59/Screen-Shot-2023-03-13-at-8.24.53-AM.png" data-mid="171464120" border="0" src="https://freight.cargo.site/w/954/i/731e976e4a6b5c17bb794f8d8a4c759bf76421bfd10f3253a0e5cf970b2a9f59/Screen-Shot-2023-03-13-at-8.24.53-AM.png" /> Stats🔵 Developed copy for a series of international property sites launched in accordance with a new strategic loyalty alliance between Hyatt Hotels Corporation and Small Luxury Hotels of the World.🔵 Overhauled hundreds of Hyatt property websites, rolling out new content strategy, migrating content, and developing new content.🔵&nbsp;Acted as a QA lead, ensuring top-quality content and sites before go-live dates.🔵 Leadership and training: Acted as a senior member on a team of 30+ content coordinators, providing project briefs, training juniors on Adobe Expereince Manager (AEM) and other technologies, and providing mentorship. https://ashazwalker.cargo.site/the-warranty-group Mon, 06 Mar 2023 04:49:51 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/the-warranty-group <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d76bbdfcb9c39091bf7385d80dc35fff0c5ea25ee6ee0e6496c68922148a0854/twg_logo.png" data-mid="171464580" border="0" src="https://freight.cargo.site/w/1000/i/d76bbdfcb9c39091bf7385d80dc35fff0c5ea25ee6ee0e6496c68922148a0854/twg_logo.png" /> The Warranty Group (now Assurant) was a B2B company that partnered with auto dealerships to provide F&amp;I solutions to their customers.&nbsp; ✔️ ccontent strategy✔️ account growth✔️ copywriting ✔️ social media strategy✔️ social media content developmen✔️ seo content <img width="1040" height="872" width_o="1040" height_o="872" data-src="https://freight.cargo.site/t/original/i/23740e3e36694b2b2042ae06fe021d384cbc8085639cd00ce6bc4122aaa15259/Screen-Shot-2023-03-13-at-8.34.16-AM.png" data-mid="171465794" border="0" src="https://freight.cargo.site/w/1000/i/23740e3e36694b2b2042ae06fe021d384cbc8085639cd00ce6bc4122aaa15259/Screen-Shot-2023-03-13-at-8.34.16-AM.png" /> <img width="1034" height="928" width_o="1034" height_o="928" data-src="https://freight.cargo.site/t/original/i/98b7155f7301cfddb77627be726b8d1b9e67c38850c76c579c33a094a0df6ca4/Screen-Shot-2023-03-13-at-8.34.06-AM.png" data-mid="171465791" border="0" src="https://freight.cargo.site/w/1000/i/98b7155f7301cfddb77627be726b8d1b9e67c38850c76c579c33a094a0df6ca4/Screen-Shot-2023-03-13-at-8.34.06-AM.png" /> <img width="1014" height="846" width_o="1014" height_o="846" data-src="https://freight.cargo.site/t/original/i/ea1e357baf5680c45d88a18340f40f28f689fa9439770713458c063c015c9bbe/Screen-Shot-2023-03-13-at-8.35.49-AM.png" data-mid="171465806" border="0" src="https://freight.cargo.site/w/1000/i/ea1e357baf5680c45d88a18340f40f28f689fa9439770713458c063c015c9bbe/Screen-Shot-2023-03-13-at-8.35.49-AM.png" /> <img width="1040" height="946" width_o="1040" height_o="946" data-src="https://freight.cargo.site/t/original/i/6a1d33de0e2b05af664c1572845e2c50da9f573a999a0f7a962136afce86e570/Screen-Shot-2023-03-13-at-8.35.13-AM.png" data-mid="171465804" border="0" src="https://freight.cargo.site/w/1000/i/6a1d33de0e2b05af664c1572845e2c50da9f573a999a0f7a962136afce86e570/Screen-Shot-2023-03-13-at-8.35.13-AM.png" /> <img width="1044" height="942" width_o="1044" height_o="942" data-src="https://freight.cargo.site/t/original/i/b9e31d9caed1fa7090d4b9aa22831949f645706ad273b8b149480069eaf71610/Screen-Shot-2023-03-13-at-8.34.53-AM.png" data-mid="171465801" border="0" src="https://freight.cargo.site/w/1000/i/b9e31d9caed1fa7090d4b9aa22831949f645706ad273b8b149480069eaf71610/Screen-Shot-2023-03-13-at-8.34.53-AM.png" /> <img width="1038" height="940" width_o="1038" height_o="940" data-src="https://freight.cargo.site/t/original/i/59b5a3d6d28c1fe783b05e0c4bdee10d441a3b5af154d8524b9dc9d313baa137/Screen-Shot-2023-03-13-at-8.34.42-AM.png" data-mid="171465798" border="0" src="https://freight.cargo.site/w/1000/i/59b5a3d6d28c1fe783b05e0c4bdee10d441a3b5af154d8524b9dc9d313baa137/Screen-Shot-2023-03-13-at-8.34.42-AM.png" /> Stats 🔵 Developed B2B social media strategy emphasizig the value TWG could bring to auto dealerships and F&amp;I managers nationwide.&nbsp;🔵 Increased followers by 8.25% on Twitter,&nbsp;4% on LinkedIn, and&nbsp;6.34% on Facebook.&nbsp;🔵 Increased impressions and angagement across all chanels y 24% and 4, respectively.🔵 Developed&nbsp;successful paid event marketing campaign for our biggest event of the year. https://ashazwalker.cargo.site/groupon Mon, 06 Mar 2023 04:49:51 +0000 asha walker | content producer + strategist https://ashazwalker.cargo.site/groupon <img width="2560" height="550" width_o="2560" height_o="550" data-src="https://freight.cargo.site/t/original/i/ff040bc91909ce389f2dcf8272b27bbb1bf786395da86e0faec9dfd1bf2791f0/2560px-Groupon_Logo.svg.png" data-mid="171466243" border="0" src="https://freight.cargo.site/w/1000/i/ff040bc91909ce389f2dcf8272b27bbb1bf786395da86e0faec9dfd1bf2791f0/2560px-Groupon_Logo.svg.png" /> Groupon is an e-commerce platform that brings unique experiences and deals to conusmers, helping them enjoy the best of their citiies on a budget!&nbsp; ✔️ ccontent strategy✔️ content development✔️ copywriting ✔️ site building✔️ content and asset management✔️ email marketing <img width="784" height="1194" width_o="784" height_o="1194" data-src="https://freight.cargo.site/t/original/i/83affafd03729bf40693cd7095a7e5fd6b53d352a56210f6b23eb3d3e6d197e2/Screen-Shot-2023-03-13-at-8.43.05-AM.png" data-mid="171467043" border="0" src="https://freight.cargo.site/w/784/i/83affafd03729bf40693cd7095a7e5fd6b53d352a56210f6b23eb3d3e6d197e2/Screen-Shot-2023-03-13-at-8.43.05-AM.png" /> <img width="386" height="1028" width_o="386" height_o="1028" data-src="https://freight.cargo.site/t/original/i/df08ede9dc5cbbdf112bd04c67301d1101b7b22a303a1f8acfc921b64c887160/Screen-Shot-2023-03-13-at-8.43.46-AM.png" data-mid="171467046" border="0" src="https://freight.cargo.site/w/386/i/df08ede9dc5cbbdf112bd04c67301d1101b7b22a303a1f8acfc921b64c887160/Screen-Shot-2023-03-13-at-8.43.46-AM.png" /> Stats 🔵 Developed content for businesses, experiences, and products on Groupon’s e-commerce platform 🔵 Wrote web and email content aimed at driving clicks and conversion&nbsp; on the Groupon platform🔵 Developed content at a high volume, publishing 75-125 pages per week.