︎
asha walker
content (marketer + producer +
strategist)

what i do:


  1. social media
  2. copywriting
  3. content strategy


what i’ve done:


  1. beyond finance
  2. sprayground
  3. fresh beauty
  4. vmly&r
  5. nextup
  6. northwestern university
  7. yakkety yak
  8. hyatt hotels
  9. the warranty group
  10. groupon
  11. lake forest college

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© 2023 asha walker
asha walker
content (marketer + producer +
strategist)


VMLY&R is a global marketing agency owned by WPP. They harness creativity, technology, and culture to create campaigns that bring people together and to craft strong, concentrated brand experiences.

I supported their client Chuck E. Cheese following a Youtube-related PR crisis (bonus points if you can guess which one 😀). During my time as a Connections Manager at VMLY&R, I created content, engaged customers and influencers, managed a community of tens of thousands during peak business hours, and identified threats to the brand.

✔️ social media management for accounts with over 100k followers
✔️ social media strategy
✔️ community management
✔️ crisis pr response


Social Media





Northwestern University is a leading private research and teaching university in the Midwest. I developed an event marketing plan to help the Kellogg School of Management better engage evening and weekend students, introduce them to Career Management Center (CMC) resources, and enroll students in a new management skills workshop.

In this plan, I developed a content strategy, identified campaign performance metrics, and developed content for the campaign.

✔️ event marketing
✔️ email marketing campaigns
✔️ content strategy
✔️ copywriting





Yakkety Yak is a Chicago-based digital marketing agency offering social media management, SEO content and strategy, and advertising services.


✔️ copywriting
✔️ copyeidting
✔️ community management
✔️ content strategy
✔️ social media management
✔️ video scripts




Hyatt Hotels Corporation is a multinational hospitality company with over 22 brands under its belt and more than 700 properties servicing travelers of every need.

I supported an enterprise-level migration of their full site porfolio, developed copy in alignment with a new content strategy and launched 200+ additional sites in a collaboration with Small Luxury Hotels of the World.


✔️ ccontent strategy
✔️ enterprise-level content migrations

✔️ quality assurance
✔️ copywriting
✔️ copyediting
✔️ content and asset management




Stats


🔵 Developed copy for a series of international property sites launched in accordance with a new strategic loyalty alliance between Hyatt Hotels Corporation and Small Luxury Hotels of the World.
🔵 Overhauled hundreds of Hyatt property websites, rolling out new content strategy, migrating content, and developing new content.
🔵 Acted as a QA lead, ensuring top-quality content and sites before go-live dates.
🔵 Leadership and training: Acted as a senior member on a team of 30+ content coordinators, providing project briefs, training juniors on Adobe Expereince Manager (AEM) and other technologies, and providing mentorship.


The Warranty Group (now Assurant) was a B2B company that partnered with auto dealerships to provide F&I solutions to their customers. 


✔️ ccontent strategy
✔️ account growth
✔️ copywriting
✔️ social media strategy
✔️ social media content developmen
✔️ seo content



Stats



🔵 Developed B2B social media strategy emphasizig the value TWG could bring to auto dealerships and F&I managers nationwide. 
🔵 Increased followers by 8.25% on Twitter, 4% on LinkedIn, and 6.34% on Facebook. 
🔵 Increased impressions and angagement across all chanels y 24% and 4, respectively.
🔵 Developed successful paid event marketing campaign for our biggest event of the year.