Northwestern University is a leading private research and teaching university in the Midwest. I developed an event marketing plan to help the Kellogg School of Management better engage evening and weekend students, introduce them to Career Management Center (CMC) resources, and enroll students in a new management skills workshop.
In this plan, I developed a content strategy, identified campaign performance metrics, and developed content for the campaign.
✔️ event marketing
✔️ email marketing campaigns
✔️ email marketing campaigns
✔️ content strategy
✔️ copywriting
✔️ copywriting
