︎
asha walker
content (marketer + producer +
strategist)

what i do:


  1. social media
  2. copywriting
  3. content strategy


what i’ve done:


  1. beyond finance
  2. sprayground
  3. fresh beauty
  4. vmly&r
  5. nextup
  6. northwestern university
  7. yakkety yak
  8. hyatt hotels
  9. the warranty group
  10. groupon
  11. lake forest college

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© 2023 asha walker
asha walker
content (marketer + producer +
strategist)




Hyatt Hotels Corporation is a multinational hospitality company with over 22 brands under its belt and more than 700 properties servicing travelers of every need.

I supported an enterprise-level migration of their full site porfolio, developed copy in alignment with a new content strategy and launched 200+ additional sites in a collaboration with Small Luxury Hotels of the World.


✔️ ccontent strategy
✔️ enterprise-level content migrations

✔️ quality assurance
✔️ copywriting
✔️ copyediting
✔️ content and asset management




Stats


🔵 Developed copy for a series of international property sites launched in accordance with a new strategic loyalty alliance between Hyatt Hotels Corporation and Small Luxury Hotels of the World.
🔵 Overhauled hundreds of Hyatt property websites, rolling out new content strategy, migrating content, and developing new content.
🔵 Acted as a QA lead, ensuring top-quality content and sites before go-live dates.
🔵 Leadership and training: Acted as a senior member on a team of 30+ content coordinators, providing project briefs, training juniors on Adobe Expereince Manager (AEM) and other technologies, and providing mentorship.